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Criterion
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
HighMediumLowMedium
Timedifferent
2-4 h2-4 h45-90 min1-3 h
Participantsdifferent
3-84-103-123-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Future Reality Tree, Negative Branches, Assumption List, Improved InjectionsJourney Map, Pain-point List, Opportunity BacklogForce Field Map, Change Levers, Risk NotesCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
Theory of ConstraintsSystems thinkingChange
JourneyServiceService design
ChangeDecisionStrategy
JourneyCustomerService designCanvas
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