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Criterion
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
HighMediumHighMedium
Timedifferent
2-4 h2-4 h1-4 Wochen1-3 h
Participantsdifferent
3-84-106-30 Experten3-10
Formatdifferent
WorkshopWorkshopAsyncWorkshop
Outputdifferent
Future Reality Tree, Negative Branches, Assumption List, Improved InjectionsJourney Map, Pain-point List, Opportunity BacklogExpert Forecast, Consensus Range, Assumption NotesCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
Theory of ConstraintsSystems thinkingChange
JourneyServiceService design
ForecastingExpertsDecisionStrategy
JourneyCustomerService designCanvas
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