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Criterion
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
2-4 h1-3 h15-60 min je Zyklus2-4 h
Participantsdifferent
3-83-101-84-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Future Reality Tree, Negative Branches, Assumption List, Improved InjectionsCustomer Journey Canvas, Pain Points, Experience OpportunitiesSituation Assessment, Decision Loop, Action UpdatesJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
Theory of ConstraintsSystems thinkingChange
JourneyCustomerService designCanvas
DecisionChangeLearningStrategy
JourneyServiceService design
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