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Criterion
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
HighMediumHighMedium
Timedifferent
2-4 h1-3 h1-4 Wochen2-4 h
Participantsdifferent
3-83-106-30 Experten4-10
Formatdifferent
WorkshopWorkshopAsyncWorkshop
Outputdifferent
Future Reality Tree, Negative Branches, Assumption List, Improved InjectionsCustomer Journey Canvas, Pain Points, Experience OpportunitiesExpert Forecast, Consensus Range, Assumption NotesJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
Theory of ConstraintsSystems thinkingChange
JourneyCustomerService designCanvas
ForecastingExpertsDecisionStrategy
JourneyServiceService design
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