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Criterion
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
HighHighMediumMedium
Timedifferent
2-4 h1-4 Wochen1-2 Wochen45-60 min
Participantsdifferent
3-81-61-62-8
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Future Reality Tree, Negative Branches, Assumption List, Improved InjectionsExperiment results, Decision log, Learning summaryExperiment card, Result summary, Next betAssumption map, Test backlog, Risk ranking
Tagsno overlap
Theory of ConstraintsSystems thinkingChange
ExperimentsGrowthAnalyticsValidation
MarketingGrowthExperimentsLearning
AssumptionsRiskExperimentsValidation
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