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| Criterion |  Growth Funnel Analysis |  Business Strategy VRIO Framework |  Product Discovery Test Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 90-180 min | 20-35 min | 1-5 Tage |
Participantsdifferent | 1-5 | 3-6 | 1-5 | Nutzertraffic |
Formatdifferent | Async | Workshop | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | VRIO Table, Strategic Actions | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | AnalyticsConversionGrowth | StrategyDiagnosisBusiness modelCapability | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |