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| Criterion |  Growth Funnel Analysis |  Business Strategy Value Chain Analysis |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | High | Low | High |
Timedifferent | 1-3 h | Half day | 20-35 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-8 | 1-5 | 1-6 |
Formatdifferent | Async | Workshop | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Value Chain Map, Lever List | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | StrategyBusiness modelDiagnosisAnalysis | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |