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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 h45-120 min30-60 min30-90 min
Participantsdifferent
1-52-82-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesICE Table, Top Idea ListConstraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries
Tagsno overlap
AnalyticsConversionGrowth
TradeoffsDecisionCriteriaOptions
PrioritizationScoringGrowthDecision
ConstraintsDecisionPlanningOptions
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