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| Criterion |  Growth Funnel Analysis |  Decision Making Trade-off Analysis |  Growth A/B Testing |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-3 h | 45-120 min | 1-4 Wochen | 45-75 min |
Participantsdifferent | 1-5 | 2-8 | 1-6 | 2-8 |
Formatdifferent | Async | Workshop + async | Async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides | Experiment results, Decision log, Learning summary | Test Matrix, Test Plan |
Tagsno overlap | AnalyticsConversionGrowth | TradeoffsDecisionCriteriaOptions | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryOptions |