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| Criterion |  Growth Funnel Analysis |  Business Strategy Three Horizons |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-3 h | Halbtags-Workshop, dann iterativ | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 1-5 | 3-12 | 1-6 | Nutzertraffic |
Formatdifferent | Async | Workshop | Async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | AnalyticsConversionGrowth | StrategyInnovationPortfolioForesight | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |