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| Criterion |  Growth Funnel Analysis |  Product Discovery Test Card |  Product Discovery Experiment Canvas |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 h | 20-35 min | 30-60 min | 60-90 min |
Participantsdifferent | 1-5 | 1-5 | 1-5 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Test Card with a pre-set threshold | Completed Experiment Canvas, Success Metric | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis | ExperimentsPrioritizationDiscoveryHypothesis |