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| Criterion |  Growth Funnel Analysis |  Systems Thinking Systems Mapping |  Systems Thinking Intervention Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Systems Mapping arranges elements, relationships, and boundaries so a complex field becomes legible at a glance. The overview stabilizes the overall picture before detail work or steering begins. | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | 1-3 h | 1-3 h | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-12 | 4-12 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | System Map, Dependencies, Leverage Points | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | Systems thinkingMappingBoundariesChange | ChangeSystems thinkingCapability | ExperimentsGrowthAnalyticsValidation |