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| Criterion |  Growth Funnel Analysis |  Business Strategy SWOT Analysis |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 30-60 min | 20-35 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-12 | 1-5 | 1-6 |
Formatdifferent | Async | Workshop | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | SWOT matrix, Strategic options, Action list | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | StrategyAnalysisMarketPositioning | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |