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| Criterion |  Growth Funnel Analysis |  Business Strategy SWOT Analysis |  Business Strategy Blue Ocean Strategy Canvas |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-3 h | 30-60 min | 2-4 h | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-12 | 3-10 | 1-6 |
Formatdifferent | Async | Workshop | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | SWOT matrix, Strategic options, Action list | Strategy Canvas, Value Curve, ERRC Actions | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | StrategyAnalysisMarketPositioning | StrategyPositioningInnovationValue | ExperimentsGrowthAnalyticsValidation |