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| Criterion |  Growth Funnel Analysis |  Agile Start Stop Continue |  Agile Mad Sad Glad |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood. | When a team's or workshop's mood needs to become readable, it structures emotional signals with little setup. It makes strain, relief, and sources of energy tangible. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 30-60 min | 30-60 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-12 | 3-10 | 1-6 |
Formatdifferent | Async | Workshop | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Start Stop Continue Board, Improvement Actions | Emotion Board, Themes, Action Items | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | RetrospectiveImprovementTeamReflection | RetrospectiveTeamReflection | ExperimentsGrowthAnalyticsValidation |