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| Criterion |  Growth Funnel Analysis |  Agile Start Stop Continue |  Growth A/B Testing |  Agile 4Ls Retrospective |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a sprint should not only be assessed but also learned from, it captures experience in clear learning categories. It records what worked, what's missing, and what should run differently next time. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 1-3 h | 30-60 min | 1-4 Wochen | 45–75 min |
Participantsdifferent | 1-5 | 3-12 | 1-6 | Team members involved |
Formatdifferent | Async | Workshop | Async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Start Stop Continue Board, Improvement Actions | Experiment results, Decision log, Learning summary | 4Ls Board, Learning Themes, Improvement Actions |
Tagsno overlap | AnalyticsConversionGrowth | RetrospectiveImprovementTeamReflection | ExperimentsGrowthAnalyticsValidation | RetrospectiveLearningReflectionTeam |