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| Criterion |  Growth Funnel Analysis |  Product Discovery Smoke Test |  Product Discovery Test Card |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 h | 1-5 Tage | 20-35 min | 60-90 min |
Participantsdifferent | 1-5 | Nutzertraffic | 1-5 | 3-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note | Test Card with a pre-set threshold | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryHypothesis | ExperimentsPrioritizationDiscoveryHypothesis |