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| Criterion |  Growth Funnel Analysis |  Product Discovery Smoke Test |  Business Strategy PESTLE Analysis |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | 1-5 Tage | 1-3 h | 30-60 min |
Participantsdifferent | 1-5 | Nutzertraffic | 2-10 | 3-12 |
Formatdifferent | Async | Async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note | PESTLE Map, External Risks, Strategic Questions | SWOT matrix, Strategic options, Action list |
Tagsno overlap | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth | StrategyMarketAnalysis | StrategyAnalysisMarketPositioning |