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| Criterion |  Growth Funnel Analysis |  Product Discovery Smoke Test |  Decision Making OODA Loop |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 1-5 Tage | 15-60 min je Zyklus | 1-2 Wochen |
Participantsdifferent | 1-5 | Nutzertraffic | 1-8 | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note | Situation Assessment, Decision Loop, Action Updates | Experiment card, Result summary, Next bet |
Tagsno overlap | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth | DecisionChangeLearningStrategy | MarketingGrowthExperimentsLearning |