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| Criterion |  Growth Funnel Analysis |  Product Discovery Smoke Test |  Facilitation Consensus Workshop |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 1-5 Tage | 1-3 h | 1-5 Tage |
Participantsdifferent | 1-5 | Nutzertraffic | 5-30 | Nutzertraffic |
Formatdifferent | Async | Async | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note | Consensus Clusters, Theme Titles, Priority Areas | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth | FacilitationConsensusWorkshopAlignment | ValidationExperimentsDemandDiscovery |