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| Criterion |  Growth Funnel Analysis |  Product Discovery Smoke Test |  Business Strategy Business Model Stress Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | High | High |
Timedifferent | 1-3 h | 1-5 Tage | Half day | 1-4 Wochen |
Participantsdifferent | 1-5 | Nutzertraffic | 3-8 | 1-6 |
Formatdifferent | Async | Async | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note | Stress Test Report, Action Plan per Scenario | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth | StrategyBusiness modelRiskDiagnosis | ExperimentsGrowthAnalyticsValidation |