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| Criterion |  Growth Funnel Analysis |  Product Discovery Smoke Test |  Product Discovery Assumption Mapping |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 1-5 Tage | 45-60 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 1-5 | Nutzertraffic | 2-8 | 2-6 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note | Assumption map, Test backlog, Risk ranking | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryAssumptions |