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| Criterion |  Growth Funnel Analysis |  UX Design Service Blueprinting |  Growth Flywheel |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-3 h | 0.5-2 Tage | 60-120 min | 2-4 h |
Participantsdifferent | 1-5 | 6-12 | 3-8 | 4-10 |
Formatdifferent | Async | Workshop | Workshop | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Service Blueprint, Fail Points, Ownership Map | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | AnalyticsConversionGrowth | Service designOperationsJourneyBlueprint | GrowthRetentionConversion | JourneyServiceService design |