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| Criterion |  Growth Funnel Analysis |  Innovation SCAMPER |
|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 h | 30-60 min |
Participantsdifferent | 1-5 | 2-10 |
Formatdifferent | Async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | AnalyticsConversionGrowth | BrainstormingIdeationCreativityReframingInnovation |
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