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| Criterion |  Growth Funnel Analysis |  Agile ROAM Board |  Growth Hooked Model |  UX Research Diary Study |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 20-40 min initial, dann laufend | Multiple workshops over several weeks | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-15 | 2-8 | 5-20 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | ROAM Board, Owner List | Hooked loop, Trigger map, Reward design, Ethics check | Diary Entries, Longitudinal Patterns, Experience Timeline |
Tagsno overlap | AnalyticsConversionGrowth | RiskAgileTrackingAlignment | GrowthBehaviorRetention | UX researchTrackingBehavior |