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| Criterion |  Growth Funnel Analysis |  Architecture Risk Storming |  Architecture Architecture Decision Record |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 60-90 min | 15-45 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 4-12 | 1-3 | 1-6 |
Formatdifferent | Async | Workshop | Async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Annotated Diagram, Prioritized Risk List, Action Backlog | ADR File, Decision Log, Rationale | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | RiskArchitectureWorkshopValidation | ArchitectureRationaleDocumentationGovernance | ExperimentsGrowthAnalyticsValidation |