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| Criterion |  Growth Funnel Analysis |  Innovation Rapid Ideation |  Innovation Crazy 8s |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 5-20 min | 8-15 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 1-20 | 1-10 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Ideenpool, Roh-Shortlist, Cluster | Sketch Set, Idea Shortlist, Direction Options | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | BrainstormingIdeationDivergenceSpeed | BrainstormingSketchingSpeedDivergenceDesign sprint | ExperimentsGrowthAnalyticsValidation |