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| Criterion |  Growth Funnel Analysis |  Decision Making RAPID |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 h | 45-90 min | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-12 | Nutzertraffic | 1-6 |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | RAPID Role Map, Recommendation, Decision Log | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | DecisionRolesGovernance | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |