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| Criterion |  Growth Funnel Analysis |  Delivery RAID Log |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 30 min Setup, dann laufend | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 1-5 | 1-3 maintaining, briefing for everyone | Nutzertraffic | 1-6 |
Formatsame | Async | Async | Async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | RAID Log, Status Report Source | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | RiskTrackingStakeholdersGovernance | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |