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| Criterion |  Growth Funnel Analysis |  Delivery RAID Log |  Growth Flywheel |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-3 h | 30 min Setup, dann laufend | 60-120 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 1-3 maintaining, briefing for everyone | 3-8 | 1-6 |
Formatdifferent | Async | Async | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | RAID Log, Status Report Source | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | RiskTrackingStakeholdersGovernance | GrowthRetentionConversion | ExperimentsGrowthAnalyticsValidation |