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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumLowHighMedium
Timedifferent
1-3 h30 min Setup, dann laufend1-4 Wochen1-5 Tage
Participantsdifferent
1-51-3 maintaining, briefing for everyone1-6Nutzertraffic
Formatsame
AsyncAsyncAsyncAsync
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesRAID Log, Status Report SourceExperiment results, Decision log, Learning summaryClick Data, Interest Signal, Learning Decision
Tagsno overlap
AnalyticsConversionGrowth
RiskTrackingStakeholdersGovernance
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandDiscovery
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