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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowHighMedium
Timedifferent
1-3 h1-2 h1-4 Wochen1-2 h
Participantsdifferent
1-52-81-64-12
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesProduct Vision Board, Vision Statement, Assumptions and Validation QuestionsExperiment results, Decision log, Learning summaryAlignment Map, Open Issues, Decision Questions
Tagsno overlap
AnalyticsConversionGrowth
VisionCanvasStrategyAlignment
ExperimentsGrowthAnalyticsValidation
AlignmentStakeholdersStrategyFacilitation
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