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| Criterion |  Growth Funnel Analysis |  Product Discovery Pretotyping |  Growth Hooked Model |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | Stunden bis wenige Tage | Multiple workshops over several weeks | 1-5 Tage |
Participantsdifferent | 1-5 | 1-4 | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Hooked loop, Trigger map, Reward design, Ethics check | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | AnalyticsConversionGrowth | ValidationDemandMVP | GrowthBehaviorRetention | ValidationExperimentsDemandGrowth |