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| Criterion |  Growth Funnel Analysis |  Decision Making Pre-Mortem |  Product Discovery Assumption Mapping |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | 20–45 min | 45-60 min | 1-5 Tage |
Participantsdifferent | 1-5 | Small cross-functional group | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Risk list, Mitigation plan, Assumption log | Assumption map, Test backlog, Risk ranking | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | AnalyticsConversionGrowth | RiskDecisionFailurePlanning | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandGrowth |