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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumLow
Timedifferent
1-3 h1-2 h Setup, laufend45-90 min
Participantsdifferent
1-52-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesAARRR funnel, Metric baseline, Experiment backlogAnsoff Matrix, Growth Options, Risk Notes
Tags1 shared
AnalyticsConversionGrowth
GrowthMetricsExperiments
GrowthStrategyMarketPortfolio
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard