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| Criterion |  Growth Funnel Analysis |  Business Strategy PESTLE Analysis |  Business Strategy Business Model Stress Test |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-3 h | 1-3 h | Half day | 30-60 min |
Participantsdifferent | 1-5 | 2-10 | 3-8 | 3-12 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | PESTLE Map, External Risks, Strategic Questions | Stress Test Report, Action Plan per Scenario | SWOT matrix, Strategic options, Action list |
Tagsno overlap | AnalyticsConversionGrowth | StrategyMarketAnalysis | StrategyBusiness modelRiskDiagnosis | StrategyAnalysisMarketPositioning |