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| Criterion |  Growth Funnel Analysis |  Decision Making PERT Estimation |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 h | 15-45 min | 20-35 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 1-8 | 1-5 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | PERT Estimate, Expected Value, Risk Notes | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | EstimationUncertaintyRisk | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |