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| Criterion |  Growth Funnel Analysis |  Decision Making Option Framing |  Product Discovery MVP Test Matrix |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 45-120 min | 45-75 min | 25-40 min |
Participantsdifferent | 1-5 | 3-8 | 2-8 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Test Matrix, Test Plan | Learning Card with evidence and next action |
Tagsno overlap | AnalyticsConversionGrowth | OptionsDecision framingStrategyComparison | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryLearning |