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| Criterion |  Growth Funnel Analysis |  Decision Making Option Framing |  Decision Making Decision Framing Workshop |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 45-120 min | 60-120 min | 1-2 h |
Participantsdifferent | 1-5 | 3-8 | 4-10 | 4-12 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Decision Frame, Decision Question, Criteria List, Evidence Plan | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | AnalyticsConversionGrowth | OptionsDecision framingStrategyComparison | Decision framingAlignmentCriteriaOptions | AlignmentStakeholdersStrategyFacilitation |