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| Criterion |  Growth Funnel Analysis |  Decision Making Option Framing |  Decision Making Decision Framing Workshop |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 45-120 min | 60-120 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-8 | 4-10 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Decision Frame, Decision Question, Criteria List, Evidence Plan | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | OptionsDecision framingStrategyComparison | Decision framingAlignmentCriteriaOptions | ExperimentsGrowthAnalyticsValidation |