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| Criterion |  Growth Funnel Analysis |  Decision Making OODA Loop |  Product Discovery Test Card |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 15-60 min je Zyklus | 20-35 min | 1-2 h |
Participantsdifferent | 1-5 | 1-8 | 1-5 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Situation Assessment, Decision Loop, Action Updates | Test Card with a pre-set threshold | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | AnalyticsConversionGrowth | DecisionChangeLearningStrategy | ExperimentsValidationDiscoveryHypothesis | StrategyDecisionAssumptionsHypothesis |