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| Criterion |  Growth Funnel Analysis |  Product Strategy OKRs |  Product Discovery Assumption Mapping |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-2 h Setup | 45-60 min | 1-5 Tage |
Participantsdifferent | 1-5 | 2-20 | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | OKR set, Measurement plan, Review cadence | Assumption map, Test backlog, Risk ranking | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | AnalyticsConversionGrowth | GoalsAlignmentOutcomesMeasurement | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandGrowth |