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| Criterion |  Growth Funnel Analysis |  Facilitation Nominal Group Technique |  Facilitation 1-2-4-All |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 h | 60-120 min | 10-20 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 5-12 | 4-100+ | 1-6 |
Formatdifferent | Async | Workshop | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Ranked Ideas, Clarified Options, Group Priority | Idea List, Shared Insights, Emergent Themes | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | FacilitationPrioritizationVotingInclusion | FacilitationInclusionIdeation | ExperimentsGrowthAnalyticsValidation |