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| Criterion |  Growth Funnel Analysis |  Product Discovery MVP Test Matrix |  Product Discovery Hypothesis Prioritization Canvas |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 45-75 min | 60-90 min | 1-5 Tage |
Participantsdifferent | 1-5 | 2-8 | 3-8 | Nutzertraffic |
Formatdifferent | Async | Workshop | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Test Matrix, Test Plan | Prioritization Canvas, Hypothesis Backlog | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryOptions | ExperimentsPrioritizationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |