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| Criterion |  Growth Funnel Analysis |  Product Discovery MVP Test Matrix |  Product Discovery Assumption Mapping |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 45-75 min | 45-60 min | 30-60 min |
Participantsdifferent | 1-5 | 2-8 | 2-8 | 1-5 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Test Matrix, Test Plan | Assumption map, Test backlog, Risk ranking | Completed Experiment Canvas, Success Metric |
Tagsno overlap | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryOptions | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryHypothesis |