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| Criterion |  Growth Funnel Analysis |  Innovation Morphological Analysis |
|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitysame | Medium | Medium |
Timesame | 1-3 h | 1-3 h |
Participantsdifferent | 1-5 | 2-8 |
Formatdifferent | Async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | AnalyticsConversionGrowth | IdeationInnovationCreativity |
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