View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Growth Funnel Analysis |  Business Strategy McKinsey 7S |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 2-4 h | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 1-5 | 3-12 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Async | Workshop | Async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | 7S Assessment, Alignment Gaps, Change Actions | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | AnalyticsConversionGrowth | OrganizationStrategyAlignmentChange | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |