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| Criterion |  Growth Funnel Analysis |  Product Discovery Landing Page Test |  Product Discovery Test Card |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-5 Tage | 20-35 min | 1-2 Wochen |
Participantsdifferent | 1-5 | Nutzertraffic | 1-5 | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Landing Page, Conversion Data, Learning Summary | Test Card with a pre-set threshold | Experiment card, Result summary, Next bet |
Tagsno overlap | AnalyticsConversionGrowth | ValidationConversionMarketing | ExperimentsValidationDiscoveryHypothesis | MarketingGrowthExperimentsLearning |