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| Criterion |  Growth Funnel Analysis |  Product Discovery Landing Page Test |  Product Discovery Test Card |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 1-5 Tage | 20-35 min | 30-60 min |
Participantsdifferent | 1-5 | Nutzertraffic | 1-5 | 1-5 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Landing Page, Conversion Data, Learning Summary | Test Card with a pre-set threshold | Completed Experiment Canvas, Success Metric |
Tagsno overlap | AnalyticsConversionGrowth | ValidationConversionMarketing | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |