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| Criterion |  Growth Funnel Analysis |  Product Discovery Landing Page Test |  Innovation Lean Startup |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-5 Tage | Wochen bis Monate je Lernzyklus | 60-120 min |
Participantsdifferent | 1-5 | Nutzertraffic | 2-8 | 3-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Landing Page, Conversion Data, Learning Summary | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | AnalyticsConversionGrowth | ValidationConversionMarketing | LeanStartupValidationMVP | GrowthRetentionConversion |